How do you stand out? It’s all about your content!
Every great social media page has to learn how to stand out! Make sure that you are presenting yourself as the expert.
Put out a solid piece of content that teaches your audience something they may not have known. You would be surprised how some basic level information will help so many people.
Another technique to stand out with your content is to solve a problem! This may take some market research, so ask around and find the major pain points in your field. Then solve the problem!
A tutorial is a great way to show how to fix a problem and to show that you know what your are doing.
One of my favorite channels to watch on youtube is a channel call beautycanbraid. You never even get to see her face but her work is phenomenal! There is no doubt she is an expert in her field!
The main ingredient that I must mention is to simply believe in yourself! It’s that easy! Tell yourself you are the expert and they need this information. Focus on helping that one person that could be watching you and see how easy it will be to stand out to everyone. Concentrate on speaking to just one person when you do your social media content. That way when a customer sees your content it will create a personal experience or connection with them. If you try to speak to the entire crowd, it may get lost in the sea of online noise. Always make your content seem like you are speaking to someone very specific.
I have a passion for the beauty industry so If you would like help with your social media content, I am here to help! Just click here