Answer these questions to find your online business Niche
The easiest way of choosing the right niche for your online company is to answer three simple questions. I strongly feel you absolutely must answer these questions before starting an online business if you intend to be successful.
WHAT am I going to sell?
WHO am I selling it too?
WHY do I want to sell this product or service to them?
These questions develop a niche. A niche is a specific target audience that you are focusing on reaching with your business. Define your products by referring to your niche. It will also guide your marketing strategy because It focuses your attention on the specific problems that your customers will be facing. This will ultimately, set you apart from the competition.
So, having a niche will help you to be found by the specific customers that are looking for your exact service or product therefore It is also important to remember that all online businesses are not created equal and your niche will differentiate depending on the industry you are in.
First things first, find a problem and fix it! Your target audience have pain points and problems that they need to get rid of. That gives You and your company the chance to be the answer to their prayers!
Scan your industry to see what questions and dilemmas are constantly popping up over and over. I must also mention that sometimes you do not have to start from scratch because there may already be a solution out there, but it is not that great. Find a way to improve the current solution and you are now the top go-to person with the most updated version of the solution.
See the difference…
Now I will share a super-secret with you! Super specialize your niche for maximum benefit. By that I mean extremely specific as to those 3 questions we asked in the beginning.
Let me give you an example.
General Niche
WHAT am I going to sell? SHOES
WHO am I selling it too? WOMEN
WHY do I want to sell this product or service to them? WOMEN LOVE SHOES
Super Niche
WHAT am I going to sell? HIGH HEEL DANCE SHOES
WHO am I selling it too? PROFESSIONAL LATIN BALL ROOM DANCERS
WHY do I want to sell this product or service to them? A QUALITY HEEL IS A MUST IN ORDER TO DANCE AT THEIR BEST WITHOUT CAUSING TRAUMA TO THEIR BODY
Now I am sure you can see how this ensures that the people that will most likely come to your site to shop are Professional Latin ballroom dancers looking for high heel dance shoes to maximize their stage performance. Remember you are not trying to sell to everyone, just everyone that is looking for you!
I have helped many people with choosing the right niche for their online company and helped them get up and running. If you would like to discover yours and do the same, contact me today by clicking here!